Creative Development & Evaluation
Develop extraordinary creative that is also effective, so you can stand out and grow your brand.
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Grow your brand with extraordinary creative. Know how your ad will perform, and how to improve it to maximise ROI.
Get insights at the speed of business; high quality sample, validated solutions, self-serve surveys and expert consulting.
Under Pressure: What marketers need to know now for 2023 planning
Evidence-based guidance to help marketers navigate the multiple challenges they face today based on new database analysis and survey data
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Kantar Creative Effectiveness Awards
Discover the most creative and effective ads from 2021, as judged by consumers, and what makes them great.
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