Social Landscape
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
Overview
Use Kantar’s AI-powered analytics to identify innovation opportunities outside of traditional category definitions and brand sets. Explore new consumer requirements by monitoring the velocity of change in behaviours and preferences, based on what people share on social media channels such as Twitter and Instagram.
Key features
Voice of the customer at the heart of strategy
Inform product development and strengthen your portfolio by uncovering disruptive benefits, attributes and ingredients.
Aligning to new human values
Understand why people do things, and uncover what’s most likely to happen in the future.
Innovating across blurring boundaries
We digest, analyse and visualise a broad range of unstructured data sources, so you can make smarter decisions.
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Optimise the innovation lifecycle, and deliver a competitive advantage.