Consumption Occasions
Understand where opportunities lie, and which occasions should drive your growth in FMCG.
Overview
Rather than focusing on what your product is, brands, retailers and manufacturers should think about what occasion it is for. Weekend brunches, dinner parties, quick lunchtime bites or TV dinners all have their own characteristics, and what consumers choose to eat or drink will be specifically suited to each event.
Key features
The who, why and when behind category and brand growth
Understand the context and needs behind consumption habits. Form these into recognisable occasions and a demand framework.
Create marketing that resonates
Contextualise consumer habits. Look at who is consuming which products, what the occasion was, and what motivated them.
Full “share of stomach” data for each occasion
Uncover insights about your competitive set and identify new territories, to expand category and brand consumption.
Related solutions
We monitor FMCG purchases and trends across all retail channels, through the biggest consumer panels globally.
Get useful insights and trends data from our consumer panels for food and beverages consumption and use outside of home.
Understand how, when, where and why consumers are consuming types of food and beverage, to make good marketing decisions.