Ecommerce

Get a full view of how people shop online, and use our insights to build and improve your ecommerce strategy.
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Benefits
01

Win with the connected shopper

Track consumer behaviour to spot gaps and opportunities for driving incremental sales.
02

Understand online shopping journeys

Uncover shopper profiles and shopping missions for categories and brands, comparing online and offline behaviour.
03

Identify the size of the prize

Gauge the value potential of ecommerce by benchmarking your performance and the evolution of your category.
04

Build a smart ecommerce strategy

Discover the barriers and triggers to purchase, from our surveys of online buyers and non-buyers.
Featured solutions
Ecommerce Landscape
Get the full view of how people shop online, from a category and brand perspective.
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Ecommerce Optimisation
Identify the size of the prize, the triggers and barriers, and the ideal marketing mix for digital commerce success.
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eCommerce On
eCommerce On 2022
Get foundational insights about the new ecommerce ‘normal’ and what motivates people to click.
Download the booklet

Also within Consumer, Shopper & Retail