Overview

Growth is possible if you focus on the right channels. New retail formats are of increasing significance to brands, such as the rise of value-for-money models and the boom of ecommerce. We gather the richest shopper insight covering all channels and all categories, based on millions of real purchases tracked globally, and explain why new formats are appealing.

Key features

All channels measured

Create effective shopper strategies for emerging channels: cash and carry, discounters, convenience stores and ecommerce.

In and out-of-home channels

Complete data from HORECA (Hotel/Restaurant/Café), street vendors, and impulse channels like vending machines.

Following the growth

96% of FMCG growth occurs outside hyper- and supermarkets; from channels that are only well-covered by a consumer panel.