Overview

LifePoints is Kantar’s proprietary double opt-in (DOI) research panel and exclusively available through the Kantar Profiles Network. Deeply profiled and highly engaged, respondents on LifePoints provide you with a compliant and rich source of first-party data. It’s available in 42 countries and serviced in 26 languages.

Panel Representivity

All Kantar’s online access panels are ‘opt in’ by nature. Kantar welcomes everyone who wants to join their proprietary LifePoints Panels, regardless of their origin, their sexual orientation, or their ethnicity, as long as they pass both industry-standard and Kantar’s unique and industry-leading quality checks, validating that they are not ‘fraudulent’ panellists. The overall representation of the panellist sample pool available in a country is therefore driven by those who voluntarily sign up to be a member of the LifePoints panel in that country.

Key features

Unprecedented profiling

We profile panellists on 4,800 attributes across 20 categories, so you know more about them before you ask a single question.

Double opt-in process for trusted insights

Respondents agree to country-specific terms and privacy policies, and pass 50+ compliance and validation checks.

High engagement levels

Panel members get an experience optimised for mobile, a brand they can trust, and an environment where they feel comfortable.