Always a valuable sector, gaming was one of just a handful of industries to thrive during lockdown, as people sought new entertainment choices whilst staying at home.
In our new report we draw upon insights from our TGI Global Quick View consumer data across 25 markets worldwide to examine how consumers engage with gaming around the world, and in Great Britain specifically.
This includes:
- how habits have changed due to the coronavirus pandemic
- how often people play
- which devices they use
- top games and platforms
- how and where gamers can be most effectively engaged