Multimedia Campaign Effectiveness
Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.

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Overview

CrossMedia evaluates multichannel marketing campaigns by isolating the impact of each channel on brand success, and measures how channels interact and work together. It establishes media exposure and identifies which channels build key brand associations, so you can optimise your media spend and learn for the future.

Comparison with industry-leading global and regional norms from over 2,000 campaigns puts your results into context and gives you a competitive edge.

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Key features

Informed decisions

Measure campaign performance in terms of exposure, effectiveness, efficiency, synergy effects and brand impact of each channel.

Future-focused

Our advanced simulator helps with media mix optimisation against brand objectives by testing different scenarios.

Proven approach

A validated approach of multichannel campaign management, it accurately assesses campaign and channel effects on your brand to inform media decisions.

media reactions
Media Reactions 2022
Discover the top-ranking media channels and brands in 2022 and the best environments for your ads.
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Under Pressure: What marketers need to know now for 2023 planning
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