Optimising ROI in Sales & Penetration
Boost returns on your media investment through the lens of actual consumer behaviour, and with a single-source approach.
Overview
With our unique access to the market's largest consumer panels, you can measure the impact of your campaigns on buyers' purchasing, based on their historical buying behaviour and multi-media ad exposure. Track the effectiveness of advertising, including speed of uplift and optimum campaign length.
Key features
Better campaign measurement
Measure additional purchases the campaign delivered, and the additional people recruited to your brand.
Optimising for success
By knowing who reacts to a media campaign you can make it work harder, and adjust campaign reach, frequency and length.
A complete picture for better results
Measure ROI over time, to choose the most effective platforms and ad types for your brand, and optimise future campaigns.
Related solutions
Optimise your media mix across channels to deliver impactful campaigns and improve return on investment.
Analyse which paid, owned, and earned consumer touchpoints have the greatest brand impact, and how they work together to optimise your media and marketing spend.
Maximise return on your digital investments. Assess your advertising effectiveness to learn which campaign elements work best for your brand in different contexts.