Sponsorship Effectiveness
Get a detailed assessment of the overall effectiveness of sponsorship initiatives.
Overview
Assess the overall effectiveness of your sponsorship against business goals, including branding, engagement and sales.
Key features
Sponsorship valuation
Determine the value of sponsorship inventory, including tangible and intangible assets, from brand exposure metrics.
Sponsorship ROI
Identify revenue lift, brand contribution, consumer engagement, and total ROI, to inform future negotiation strategies.
Related solutions
UMMO puts you in control of your marketing budget and allocation, by providing guidance on two levels to unify decision-making capabilities, the “big picture” strategic allocation of budgets across marketing levers while enabling tactical decisions and in-flight allocation of marketing dollars
Analytics of customer-level data to show the importance of different customer touchpoints to brand or sales outcomes.
With our global strategic planning tool, you can optimise your media investments across brands, categories and markets.