Unified Marketing and Measurement Optimisation
UMMO puts you in control of your marketing budget and allocation, by providing guidance on two levels to unify decision-making capabilities, the “big picture” strategic allocation of budgets across marketing levers while enabling tactical decisions and in-flight allocation of marketing dollars
Overview
Get a comprehensive assessment of your marketing effectiveness. We deploy a unique econometric modelling approach to understand the relative contribution of all marketing mix elements, and their short and long-term impact on sales and brand equity, to calculate your unified marketing ROI.
Key features
Cookie-less unified measurement
Provides highly scalable, AI powered, cookie-less unified measurement of online, offline media
Granular Insights
Offers a unique level of granularity to plan and predict optimal marketing & media plans down to individual publishers
Balancing Brand Growth and Sales Focus
Predicts impacts of marketing activity on Brand equity and in doing so account for both short-term and long-term impacts
The power of analytics
How do analytics support better marketing decisions in times of uncertainty?
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