Audience Intelligence

Understand user flow across multiple touch points and find out how they influence conversion actions.
What We Do
01

Identity Resolution

Easily resolve user identity by tracking your users across multiple touchpoints and serving customized ad groups that lead them down the conversion funnel.
02

Sentiment Analysis

Determine the sentiment of audience members towards your brand, product, or topic by analyzing their social media posts, reviews, comments, and feedback.
03

Content Personalization

Deliver personalized content that increases clicks and click-through rate. Personalize push notifications, emails and design styles to different user segments.
04

Market Expansion

Identify new audience segments or markets that could benefit from your products or services.
Featured work
Connected data about what brands are saying and spending across media channels, to inform strategy and boost performance.
Unlock actionable insights in real time and get strategic information on advertising performance faster, to stay ahead of your competition.
Featured solutions
Attribution Resolution
Find out which media mix is driving conversions. Determine the best attribution model for your campaigns and resolve identity tracking with a machine learning approach.
Funnel Optimization
Visualize user flow in the conversion funnel, determine where users are dropping out of the funnel and optimize.
Touchpoint Optimisation & Brand ROI
Analyse which paid, owned, and earned consumer touchpoints have the greatest brand impact, and how they work together to optimise your media and marketing spend.
GIB
Webinar
Capturing Market Share & Extending Customer Lifetime Value
Understand the marketing landscape today and how you can adapt your brand for optimal success.
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