Market & Category Understanding
Build and grow your brand through a deep understanding of the market and category you operate in, with Kantar insights.
Client results
Featured solutions
Understand customers better, in order to find opportunities for growth and effectively target the most valuable segments.
Our continuous information stream lets you put purchase and usage behaviour at the heart of your decision-making process.
Understand who is doing what, where, when and why, in the context of a category and its adjacencies. Uncover disruptive trends with insights from social media.
Additional solutions
Global Issues Barometer
New study shows how people around the world are feeling and responding to the multiple threats they face today.
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Latest Brand Footprint rankings
The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.
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