Business ROI Analytics
Optimise ROI by understanding the contribution of customer experience, brand and other investments on business outcomes.
Overview
Our holistic ROI analytics approach quantifies the contribution of CX and brand investments on your important business metrics to provide the insights you need to optimise decision-making for your brand and customer strategy.
Global scope
1,500+
data scientists, analytics consultants, technologists and data designers
800+
CX experts worldwide
Key features
Integrate CX and brand insights
CX and brand ROI are often considered separately. We bring them together for more informed investment choices.
CX and brand expertise
We bring unparalleled human understanding with our global network of brand, customer experience and analytics experts.
Kantar benchmarks
We bring both knowledge and data benchmarks to inform our advice.
Related solutions
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.
Get fast, deep customer insights using all unstructured customer data sources – online, open-ended surveys, voice and text.
Apply cutting edge analytics techniques to personalise communications, for superior engagement and retention rates.