Personalising Customer Communications
Apply cutting edge analytics techniques to personalise communications, for superior engagement and retention rates.
Overview
Are you talking to your customers in a relevant way? Targeted Communication makes use of data from customer transactions and interactions to personalise the experience and promoted offers. Next Best Action and Customer Lifetime Value analytics allow us to differentiate customers and craft meaningful relationships.
Key features
The Next Best Action for each customer
Use relationship and propensity models to predict the optimal product, offer and channel combination for each customer.
Customer Lifetime Value
Analyse customer transactions and engagement to predict their potential lifetime value across the portfolio.
Driving customer loyalty
Use the latest analytics technologies to predict customer churn before it happens, and proactively prevent attrition.
Related solutions
Understand the importance of CX drivers in the customer journey and measure the value of CX to business outcomes.
Optimise ROI by understanding the contribution of customer experience, brand and other investments on business outcomes.
Get fast, deep customer insights using all unstructured customer data sources – online, open-ended surveys, voice and text.